Tim Frick at Mightybytes recently talked with Inc. Magazine journalist Minda Zetlin about how people are using Twitter. Zetlin had recently featured Frick in an article titled Secrets of Highly Effective Twitter Users. After that conversation, Frick wrote his own piece titled 10 Tips For Maximizing Your Twitter Account In this podcast, we review and comment on Frick’s ten tips.

Before we discuss these tips, we also discuss some recent events in technology including:

The FCC and net neutrality
The iPad and Macbook Air
The Rockmelt Browser that integrates social media into your browser.
Tim Wu's book The Master Switch: The Rise and Fall of Information Empires
The London School of Business and Finance Global M.B.A. - they are offering an MBA through a Facebook application

Here’s the 10 Twitter tips we discuss:

Tip 1. 125 or less. Don’t max out characters.

Tip 2: Make the most of search functions.

Tip 3: Follow the right people

Tip 4: Trends and hashtags

Tip 5: Content strategy

Tip 6: Use URL shorteners

Tip 7: Don't stop at text

Tip 8: #NewTwitter Tip: Got TubeMogul

Tip 9: Find old Tweets.

Tip 10: Alert Yourself

Be sure to check out Frick’s excellent book Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing.